Brands like Byredo help people. Despite its elegant, clean, and modern design, and its distinctive, bold logo – what Byredo founder Ben Gorham refers to as “happy typography,” it is a strong contender for the chicest beauty product of all time. Many beauty brands offer stylish bathroom cabinet products, such as Diptyque’s cracked glass eau de parfum bottles and Glossier’s Balm Dotcom.
There is more to Byredo products than a brilliant exterior. From Mister Marvelous to Gypsy Water, the brand excels at creating unique perfume names as well as collaborations with graphic design duo M/M (Paris) and photographers Inez Van Lamsweerde and Vinoodh Matadin. In 2006, Byredo launched a collection of four perfumes, and today the brand offers 22 perfumes, body care, home fragrances, and leather accessories.
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How long does it take for a fragrance to become popular?
There really is a difference between perfumes. The time it takes me to compose a brief is kind of undefined. I travel around and meet people while taking notes, but the perfumer does not see me doing this. A brief is then created, which is then presented to the perfumer.”
How do perfume briefs look?
“I’m terrible with words, but there are times when I have to it is a collage, and sometimes it is anOther times it’s anIt’s broughtThis is It’s objects I brought with me. I brought. Once, I brought a bottle made from camel leather.It Everything is always a dialogue and the brief is always communicated in person.e. It’sThe perfumer needs to be able to capture the emotion of the scent.”
What is the best time for your brain to function?
When I’m traveling, definitely. When I go to my studio, I find it difficult to sit down and do creative work. Instead, I use my phone and a small notebook. Whenever I am in the studio, I gather the notes and see how they are related.”
What would be your favorite Byredo?
Every one of them is like a child. The leather is like a baby, since it’s so cute. In addition, I like being able to jump between them. Having the ability to do different things matches my personality much better. In addition, I can combine them all under a singular vision.
The cardigan was the talk of the year. Perhaps even the decade. During a February rehearsal for The Today Show, Styles wore the patchworked JW Anderson jacket, which inspired the hashtag #HarryStylesCardigan. The crochet replicas were shared on social media by more than a thousand people, which retails at £1,250 in stores. Over 40 million people have viewed the hashtag.
Anderson posted a tutorial online explaining how to make the cardigan and a pattern for the cardigan a few months later. She recalled being incredibly impressed and humbled at the time by the trend and everyone knitting cardigans. The pattern is a way to show our appreciation for everyone, so I’m excited to share it with you.”
In recent years, the cardigan has been cemented as a cultural icon, even finding a place in the permanent collection at the V&A. As stated by the historic London museum, this design shows how creativity and social media can unite people in the face of extreme adversity.
In a full circle of sorts, Anderson and digital auctioneer Xydrobe have just transformed the cardigan into an NFT, with proceeds going to LGBTQ+ charity, AKT. Xydrobe’s VFX artists replicated every thread of yarn, colour, and quirk of the piece for over 300 hours to create the NFT, which is the first of its kind to be auctioned as a hyper-realistic 3D digital replica.