Choosing the right business promotional items can be difficult: from candy jars full of sweet treats to branded juice bottles, stress relief balls, and pens.
Why do you need them, how do you pick the right one and what should you consider?
Check out our list of promotional giveaway ideas below and see how to pick the perfect giveaway for your next event with our guide.
Table of Contents
How Do Freebies Work?
Let’s start at the beginning. Promotional items, also called freebies, are branded merchandise, gifts or giveaways that are used to market businesses. The aim is to promote the company through them.
Corporate Giveaways: Why use Them?
Giving away promotional items after an event can increase brand awareness even after the event has passed. Additionally, they can enhance a company’s brand loyalty.
Ideas for Promotional Giveaways
You can use these giveaway ideas at events, conferences, or exhibitions:
- Tote bags (or shopper bags)
- Branded pens
- Branded pencils
- Notebooks
- Notepads
- Travel mugs
- Stress balls
- Wristbands
- USB drive
- Keyrings
- Trolley coins
- Biodegradable pens
- Recycled money pencils
- Branded seed paper
- Branded seedsticks
- Sprout pencils
You can learn more about eco-friendly displays in our eco-friendly displays range if you were inspired by the last few corporate giveaway ideas.
What Promotional Items to Choose?
It seems like there are a lot of giveaway ideas out there, so how do you decide which giveaway is right for your company?
Take Into Account the Cost
Despite the fact that everyone else is giving things away, is this right for your exhibition? Don’t give something away just because you think there’s no justifiable reason to do so!
But event giveaways can enhance your event’s success if they are done correctly and don’t need to cost much if done well. Alternatively, you could buy fewer of these products and only give them away as a small thank you to potential leads or sales visitors.
Why not give away samples of your own products if you manufacture them yourself? It will be significantly less expensive, and your customers will get a clearer idea how to use your product. We recently handed out samples of branded seed paper at an event to promote our eco-friendly displays.It is the best example of brand recall.
Brand it
You should brand and link as many promotional items as possible to your brand.
If your company’s identity is reinforced by a logo, your potential customers will be able to recognize your freebie. It is the best example of brand recall. If the price quoted is for single color printing, you should double check the print option with the supplier.
Consider how you can personalize the item to add branding if you can’t buy a branded item. Business cards with holes punched are used as flyers to brand generic plush toys.
Consider adding branded packaging to your sweets, or adding small printed stickers? They’ll eat it until it’s finished. Brand yourself in a unique way!
Summary
Promotional products can be found in plenty. In the end, you need to choose the corporate giveaway that is relevant to the event and within the budget you have set.
Consider who you’re writing for. Is office stationery needed for corporate types? Would eco-friendly giveaways that are multipurpose appeal more to your creative audience?
You can maximize brand recall by giving away a giveaway that reflects your brand during the event and in the following months.
How do you feel about this? What kind of promotional items do you use? Are there any other freebie ideas you can think of for events? Let us know what you think. For questions or queries about portable displays, please contact us today.