Longines: Creator of Incredibly Elegant Watches
Longines is a Swiss watchmaker founded in 1832 and situated in Saint-Imier, Switzerland. The company is part of Swatch Group Ltd. and is credited with creating luxury timepieces. Auguste Agassiz, a Swiss craftsman, established the business. Raiguel Jeune & Cie was the company’s registered title before it became known as Longines. After two other partners left the company, Agassiz persuaded his nephew, economist Ernest Francillon, to enter. When Agassiz became unwell, Francillon replaced him.
After Francillon supported new mass manufacturing techniques, the firm was renamed Longines in 1867, after the new company site of Les Longines. AThe brand’s winged hourglass emblem has been an official trademark since 1889, and it is still alive and untouched today. The company has kept track of all of the serial numbers of all of its watches since 1867. If an owner wants data about a Longines watch, all they have to do is look up the serial number, and the firm will be able to give you services.
Longines Watches are all manufactured in Switzerland. Longines, which is renowned for creating precise watches, strives to collaborate with a variety of sports sectors, promote sports events, and serve as the official timekeeper for huge sports tournaments. Some of the tournaments it sponsors include the Formula One World Championship, the French Open, the Archery World Cup, and the Commonwealth Games. These sports partnerships date back to 1878 when the business produced its first chronograph movement.
The Longines Calibre 20A was the company’s first in-house watch movement. This was rewarded in the 1987 Universal Exhibition in Paris, with a pendant setting and winding mechanism and an anchor escapement. Longines is a luxury watchmaker but is considered an “affordable” luxury watch brand. Nevertheless, watch aficionados, sports, and the fashion sector recognize its attractive design, long history, and reliability.
The Longines Museum
In Saint-Imier, the Longines has established a museum. If you manage to be in this Swiss city, this is a great opportunity to learn more about the company and its products. This is where you may learn about the timepieces from the past and present, the history of the company, and documentation. There are also areas dedicated to the company’s history of crafting, exploration expeditions, and sport watch models.
Elegance and Tradition Collections
Longines offers five different watch lines but now let’s focus on the two most prominent collections: the Elegance and Tradition series.
There are eight models in the Elegance line. The first is the Dolcevita, which has a scratch-resistant sapphire crystal and a rectangular case. Both men’s and women’s sizes are available in this collection. The Longines Symphonette, with its diamonds and unique oval shape, is one of the most successful versions; one of the most prominent designs is the steel version with diamonds on the case. This collection was created for 21st-century women who appreciate sophisticated and innovative design. This version also has Top Wesselton diamonds, which is a word for the color and clarity of a stone.
Watches from the Agassiz series are a good choice if you want a more traditional design. These watches have 18-karat pink gold or yellow gold case materials, painted Roman numerals, a round case, black hands, and a quartz mechanism. Longines is celebrating its 150th anniversary with this line and as a tribute to Agassiz and the brand’s history.
Another iconic design is the Présence line, which has a round casing and is composed of stainless steel. With attached Roman numerals or indexes for hour markers and strap materials like alligator strap, leather, or stainless steel with yellow PVD coating, the brand characterizes it as elegance accentuated by simplicity.
There are seven different types of timepieces in the Longines Watchmaking Tradition series. The Master Collection, which debuted in 2005, is one example. These timepieces all have self-winding movements and come in a variety of styles and functions. Moon phase display, retrograde functions, a column-wheel chronograph, and bracelet materials such as 18-karat pink gold, stainless steel, and alligator are just a few of the features.
The Longines 1832 is named after the year the firm was founded. With attached silver polished hands and indexes, an appealing transparent case back with sapphire crystal, Longines L592 or L888 movements, and an appealing transparent case back with sapphire crystal, a Swiss Super Luminova, these feature a traditional style that combines tradition, performance, and elegance. These come in 40 mm and 30 mm sizes, making them suitable for both small and large wrists.
Longines has a strong record of involvement in sports, producing clocks for athletes as well as spectators. The Conquest Classic collection is designed to be “worn amidst the excitement” of sporting events. These self-winding watches were the official timepieces for several athletic events, including archery, equestrian sports, and gymnastics.
In a Nutshell
Longines employs several athletes as brand ambassadors because the company is known for participating in sporting events. Apart from being sporty in most ways, it also emanates elegance, as evidenced by its Elegance models.